{"id":92,"date":"2025-01-21T13:30:03","date_gmt":"2025-01-21T13:30:03","guid":{"rendered":"https:\/\/shadabaalam.com\/?p=92"},"modified":"2025-10-10T10:14:04","modified_gmt":"2025-10-10T10:14:04","slug":"how-ai-is-changing-the-way-we-shop-online","status":"publish","type":"post","link":"https:\/\/shadabaalam.com\/index.php\/2025\/01\/21\/how-ai-is-changing-the-way-we-shop-online\/","title":{"rendered":"How AI is Changing the Way We Shop Online?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_63 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/shadabaalam.com\/index.php\/2025\/01\/21\/how-ai-is-changing-the-way-we-shop-online\/#Introduction\" title=\"Introduction\">Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/shadabaalam.com\/index.php\/2025\/01\/21\/how-ai-is-changing-the-way-we-shop-online\/#Personalised_Recommendations_In_Retail_and_AI\" title=\"Personalised Recommendations In Retail and AI\">Personalised Recommendations In Retail and AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/shadabaalam.com\/index.php\/2025\/01\/21\/how-ai-is-changing-the-way-we-shop-online\/#Virtual_Assistance_in_Retail_and_AI\" title=\"Virtual Assistance in Retail and AI\">Virtual Assistance in Retail and AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/shadabaalam.com\/index.php\/2025\/01\/21\/how-ai-is-changing-the-way-we-shop-online\/#Dynamic_Pricing_and_AI\" title=\"Dynamic Pricing and AI\">Dynamic Pricing and AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/shadabaalam.com\/index.php\/2025\/01\/21\/how-ai-is-changing-the-way-we-shop-online\/#Visual_Search_and_Image_Recognition_Technology\" title=\"Visual Search and Image Recognition Technology\">Visual Search and Image Recognition Technology<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/shadabaalam.com\/index.php\/2025\/01\/21\/how-ai-is-changing-the-way-we-shop-online\/#Augmented_Reality_AR_and_AI\" title=\"Augmented Reality (AR) and AI\">Augmented Reality (AR) and AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/shadabaalam.com\/index.php\/2025\/01\/21\/how-ai-is-changing-the-way-we-shop-online\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h6><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>Artificial Intelligence (AI) has transformed the e-commerce landscape in ways we could only imagine a few years ago. Its primary purpose in this space is to deliver an unmatched shopping experience in the shortest possible time while also boosting efficiency and profits for businesses. In other words, AI in e-commerce aims to create highly personalised, efficient, and seamless consumer experiences while maximising profitability.<\/p>\n<p>However, for the general public, these advancements often go unnoticed or are viewed as just another feature of the internet or technology. Most people don\u2019t think much about why they receive constant pop-up ads related to their recent searches or why their shopping experience feels so tailored to their preferences. Similarly, personalised virtual shopping assistants or assurances offered by websites and apps are often taken at face value, without deeper consideration of the underlying technology driving them.<\/p>\n<p>In this article, we aim to demystify these technologies, helping you understand how they work and empowering you to make more informed choices about their use in your everyday online interactions.<\/p>\n<h6><span class=\"ez-toc-section\" id=\"Personalised_Recommendations_In_Retail_and_AI\"><\/span>Personalised Recommendations In Retail and AI<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>Have you ever noticed your favourite app recommending food or goods you were thinking about buying, even without you explicitly asking for it? This happens when you search for an item multiple times on the app. It\u2019s powered by an AI function known as Personalised Recommendations. The platform uses machine learning algorithms to analyse your preferences, browsing habits, and purchase history to suggest products tailored to your tastes. For instance, platforms like Amazon and Netflix use this technology to curate personalised shopping or content recommendations for users.<\/p>\n<h6><span class=\"ez-toc-section\" id=\"Virtual_Assistance_in_Retail_and_AI\"><\/span>Virtual Assistance in Retail and AI<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>Similarly, if you\u2019ve ever inquired about an order delay or replacement on an app, you\u2019ve likely received a prompt response. But contrary to what it seems, it\u2019s not a human available 24\/7 to address your concerns; it\u2019s a chatbot! These AI-driven systems use Natural Language Processing (NLP) to understand and process your queries, analyse the information, and provide relevant responses in real-time. Platforms like Netflix or Zara use such technology to ensure efficient and seamless customer service.<\/p>\n<h6><span class=\"ez-toc-section\" id=\"Dynamic_Pricing_and_AI\"><\/span>Dynamic Pricing and AI<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>We\u2019ve all experienced something known as Dynamic Pricing. Have you ever searched for flight tickets online multiple times, only to see the price of the same flight suddenly increase? It might feel like magic, but it\u2019s actually an AI-powered function! AI algorithms analyse factors like demand, competitor pricing, and customer behaviour in real-time to adjust prices dynamically. This helps retailers optimise their revenue while still offering competitive prices to consumers.<\/p>\n<h6><span class=\"ez-toc-section\" id=\"Visual_Search_and_Image_Recognition_Technology\"><\/span>Visual Search and Image Recognition Technology<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>Now, think back to the days before AI in e-commerce, finding clothes or cars matching your favourite stars or role models would have been a real challenge. But today, thanks to Visual Search and Image Recognition Technology, it\u2019s easier than ever. For example, you can take a screenshot of your favourite celebrity\u2019s outfit, and with just one click, find a similar piece almost instantly! AI makes this possible by enabling shoppers to search for products using images instead of keywords. Platforms like Pinterest and Google Lens allow users to upload a photo and discover visually similar items, making shopping quicker, smarter, and more intuitive.<\/p>\n<h6><span class=\"ez-toc-section\" id=\"Augmented_Reality_AR_and_AI\"><\/span>Augmented Reality (AR) and AI<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>Recently, you might have noticed platforms like IKEA and Myntra offering a unique feature that lets you try on clothes virtually or see how a sofa would look in your favourite corner at home. This is made possible through Augmented Reality (AR) technology. AI-powered AR enables shoppers to visualise products in real-world settings before making a purchase. For example, IKEA\u2019s app enables users to place virtual furniture in their homes, providing a realistic preview of how it would look and fit, thereby enhancing the overall shopping experience.<\/p>\n<h6><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>AI has the potential to completely revolutionise the retail sector. While large-scale research is still needed to further expand its applications in this space, it\u2019s equally important to ensure the democratisation of AI technologies. This means that everyone should have at least a basic understanding of how AI works, enabling them to make informed and thoughtful decisions about its use. By doing so, we can not only harness the full potential of AI but also maximise human resources and creativity in ways that complement these advancements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction Artificial Intelligence (AI) has transformed the e-commerce landscape in ways we could only imagine a few years ago. 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